Chey Patten | Projects & Portfolio

Projects & Collaborations

A selection of work across prop styling, production design, and set decoration.

Prop Styling

Production Design & Art Direction (Music Videos & Film)

Feature Film

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King Kylie Glosses | Prop Styling

KING KYLIE GLOSSES

Prop Styling for E-commerce Campaign

MY ROLE: Prop Stylist

CLIENT: Kylie Cosmetics

TYPE: E-commerce / Digital Commercial

YEAR: 2024

The Challenge

The goal was to launch the newest line of glosses with visuals that conveyed luxury, highlighted product texture, and ensured consistency across all digital platforms. The primary creative challenge was showcasing the reflective nature of the product against high-key lighting without losing detail or depth.

Execution & Styling Focus

  • **Material Palette:** Developed a tactile and upscale palette using materials like translucent acrylic, polished metals, and raw silk to create visual contrast that elevated the product.
  • **Precision Placement:** Meticulous arrangement of product and supporting props to manage complex light reflections, ensuring the glosses appeared vibrant and true-to-color in every frame.
  • **Sourcing & Preparation:** Managed all prop sourcing, transport, and on-set preparation, adhering strictly to brand guidelines and a tight production schedule.

Visual Gallery

King Kylie Glosses styled on acrylic Detail shot highlighting gloss texture Behind the scenes or wide view of the setup